Beyond our passion for unearthing individuality, we are committed to selling the finest products without ethical compromises. We only use the finest ingredients in our makeup to ensure every item is highly pigmented, produces a professional finish and is resilient against fading throughout the day. To attain these professional-grade standards, we use the best labs and work with incredible specialists who’re keen to create bold, vibrant and exciting makeup products.
Furthermore, all our labs are 100% cruelty free. Plus, the vast majority of our products are vegan-friendly too. Those which aren’t will not have our VF logo stamped on, therefore providing you with more control over the products you choose to use. Our moral standpoint doesn’t affect our fantastic formula either as our makeup is easy to apply and remove. Our water-based mixtures easily glide off the skin with some soap and water, meaning our makeup is gentle on the skin and leave it smelling fresh.
Look out for the Vegan Friendly logo on our products!